Schaatsen in de Stad

Logo and identity design

Right before the beginning of December four entrepreneurs from in and around Zwolle (The Netherlands) joined forces and put together a temporary ice skating rank.

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Everything was arranged within four weeks, and I was asked to design a logo and identity.

‘Schaatsen in de Stad’, as the organisation is called, literally translates to ‘Ice skating in the City’. Thats how I came up with the idea of combining the city’s iconic building, De Peperbus, with an ice crystal and hints of snow into one logo. Accompanied by a colourful identity used in all the expressions, the whole formed a strong visual language.

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Credits

Client: Schaatsen in de Stad
Date: December 2018
Logo & identity design: Eline de Boer

Main Tools

Adobe Illustrator

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