On april 1st 2016, Coffee United in Zwolle, changed their name to Espressobar Maling. And of course we made sure this event wouldn’t pass unnoticed.

CU at Maling!

On april 1st 2016, Coffee United in Zwolle, changed their name to Espressobar Maling. And of course we made sure this event wouldn’t pass unnoticed. We were asked to come with ideas to promote this name-change. To create some extra awareness, we gave the followers on social media a little sneak peak of the activities leading up to the event. We followed the activities and created four short teaser video’s showing the preparations during the last couple of days before the actual date. The title of the series finds it’s origin in Coffee United’s nickname, CU (See You), a lot of long-time guests used to use.

The result

 
 
 
 

Project details

Client:
Espressobar Maling
Date:
April 2016

Concept & execution:
Bwefar & de Boer
Camera / edit & animation:
Iskandar Bwefar