Celebrating the first day of Espressobar Maling we’ve spread one hundred paper cups (100 Bekers) across the city center of Zwolle, using magnets to stick them to streetlights, bridges, traffic signs et cetera.

100 bekers!

Celebrating the first day of Espressobar Maling we’ve spread one hundred paper cups (100 Bekers) across the city center of Zwolle, using magnets to stick them to streetlights, bridges, traffic signs et cetera. Inside each cup was a voucher for a free large coffee and an exclusive branded tote-bag.

Leading up the event we created a 15 second short animation to inform the public. The video was distributed using Facebook and Instagram ads and generated around 2.6k views throughout the day.

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The announcement video

 

The flyer & totebag

Paper cups acros the city center

Recap video

 

Project details

Client:
Espressobar Maling
Date:
April 2016

Concept & execution:
Bwefar & de Boer
Video & animation:
Iskandar Bwefar
Graphic design & illustration:
Eline de Boer