About two years ago, I didn’t really like Snapchat. Mainly because not a lot of people I knew where active users. But the same can to be said about Instagram a few years back.
And just like Instagram at the time, Snapchat has been populair among teenagers for quite a while now.
About 60% of it’s users in the U.S. are between 13 and 24 years old. In the last few months I noticed an increase in Snapchat’s popularity here in the Netherlands as well. Even with older people like myself (almost 27 yo).
Anyway, the best tips from my side right now is: get on Snapchat if you’re not already are. Even more when your job involves marketing/communications.